You can start by answering, “What is the game category?” Is it FPS (first-person shooter), PvP (player vs. Remember, it is a vast market with different genres, styles, and audiences, so the first step is always to learn more about the game and who is playing it. It’s vital to know and target the exact users when you think about how to create digital marketing campaigns for e-sports. Check the tips below: The Audience is KeyĮverything starts with the right audience. As a marketer or a business manager, it is vital to understand how to create digital marketing campaigns for e-sports to stay close to your audience and bring more and more users to know and engage with your brand. In this universe, teams, players, and competitions are spread worldwide, interacting with fans online and generating more and more engagement.

According to Research and Markets and the Globe Newswire, its market size was valued at close to US$1.4 billion in 2022, and there is a projection that e-sports can reach close to $7 billion by 2030.